When choosing the best toothpaste for your needs, make sure you find a formula that not only cleans your teeth but also whitens them. Here you will be able to know some of the alternatives that are now available in the market and comparatively cheaper than Mentadent toothpaste. It also contains baking soda, which is known to kill bacteria that cause bad breath. I wish Mentadent Toothpastehas a unique solution that'll help you do just that. Mentadent Advanced Whitening Fluoride Toothpaste w/Baking Soda and Peroxide, Colgate Total Advanced Plus Whitening Toothpaste. It keeps your teeth white and the minty taste is truly refreshing! This design is intended to keep two ingredients separated until they are dispensed. P&G executives said last week that they expect margins to continue to improve as higher prices hit stores. in conclusion, I would not recommend **Mentadent Advanced Whitening Fluoride Toothpaste w/Baking Soda and Peroxide at . Can I Use the Same Toothbrush for My Dogs, When You Accidentally Use Someone ElseS Toothbrush. Here are a few reasons that you should know: Tooth Whitening Guarantee Mentadent toothpaste guarantees whiter teeth in only seven days. Best Toothpaste To Use With Philips Sonicare, How to Hide Electric Toothbrush On Counter, How to Clean the Base of an Electric Toothbrush. read more, "There is incredible appetite for our products," said Katie Denis, a spokeswoman for the Consumer Brands Association, a trade group for consumer packaged goods companies including Colgate. Have not had any cavities in the last 5 years. Best Deals.\"-------------------------------------------------------DISCLAIMER: This video \u0026 description contain affiliate links, which means that if you click on one of the product links \u0026 buy a product, Ill receive a small commission.This helps supports the channel \u0026 allows us to continue to make videos like this. If you want to get similar benefits from toothpaste, then you can try out the toothpaste we showed above. Product List . Then, there is the price. Since then, many people are looking for toothpaste that feels similar to Mentadent Toothpaste. Easy \u0026 Fast Delivery. It had the best toothpaste pH, and all the rich ingredients, and was considered one of the best toothpaste. Though it has many dissimilarities too. We have bought Mentadent products for over 13 years. Thus, the lack of share in the market caused the downfall of Mentadent toothpaste as Church and Dwight decided to discontinue it. The dentists put their faith in this toothpaste to save your teeth from acid erosions. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. I run a hardware store nearby Court Anaheim, CA. Fluoride is a mineral that helps to prevent tooth decay and is found in many toothpastes. *Amazon and the Amazon logo are trademarks of Amazon.com, Inc., or its affiliates. It creates a certain type of freshness that makes the users feel better also the smell of the mint is also so refreshing that makes the mouth cleaning and regular brushing experience even better. Parodontax Clean Mint Daily Fluoride Toothpaste, Colgate Cavity Protection Fluoride Toothpaste, SprinJene Fresh Boost Fluoride Toothpaste. This can be a great way to get the same benefits of Mentadent without any of the potentially harmful chemicals.There are many recipes available online, so you should be able to find one that suits your needs. And it dispenses so easily---no cap to remove and tube to roll up. One possibility is that the company stopped making them. Huge Selection. There are a few stocks left as of now. It wouldnt matter much if this toothpaste overtake the position of Mentadent toothpaste. When I worked in a restaurant we had little tissue/paper pods for espresso. : 8 (Verified . Do not worry, I have got you covered. Other users of Mentadent Toothpaste have switched over to Arm And Hammer Toothpaste for people with sensitive teeth and gums. The first buy of the Mentadent system may seem a bit higher than traditional tube toothpaste, but it the investment is well worth the cost. You can purchase a new one from Mentadent, or you can try to find one online or in a store. See here for a complete list of exchanges and delays. The best toothpaste does more than just leave your mouth feeling fresh its active ingredients help clean each tooth, eliminating plaque and bacteria, and preventing gingivitis, cavities, and helping to prevent tooth decay. Mentadent toothpaste was never a pro-deep cleaning of your teeth. And which toothpaste is going to take over the place of Mentadent? And second, regular access to professional dental care to keep teeth healthy. Abrasive Toothpaste: Abrasives like hydrated alumina and silica, dicalcium phosphates, and calcium carbonate are all commonly found in toothpaste. However, in recent years, production of Mentadent toothbrushes has ceased and they are no longer available for purchase. Experts told us its important to speak with your dentist about your unique oral hygiene needs to decide if you should purchase specialized toothpaste. Pay on Delivery. I hate keurigs and k cups. This products has a two chamber pump and it is not necessary to repurchase the pump each time you run out of paste , instead, you can just purchase refills. For healthy teeth and gums, brush regularly with Arm \u0026 Hammer Peroxi-Care. The more it has, the whiter your teeth are going to get. These ingredients are combined in the form of micro-particles that are small enough not to cause any harm to your teeth or gums while still being effective at fighting plaque formation on your teeth. In some cases, it may simply be that the company doesnt think theres enough of a market for the product anymore and so they discontinue it in order to focus on other things. They use ingredients with pretty high calories like sorbitol, glycerin, etc. it also had a pump which did not work very well at all. Save my name, email, and website in this browser for the next time I comment. Buy top selling mentadent toothpaste. SKIP AHEAD Best toothpaste for adults | How to shop for toothpaste | Toothpaste for specialized needs. The price of Mentadent Toothpaste is justified considering the quality and features that come with this product. And there is no option of not delivering.". It would mostly happen with the first-time user during the purchase. I have used Mentadent Advanced Whitening Flouride Toothpaste for sometime. Required fields are marked *. Sensodyne Pronamel Gentle Whitening Toothpaste, Crest Pro-Health Gum Detoxify + Whitening Toothpaste, Arm and Hammer Mentadent Advanced Whitening. Currently, the FDA does not define the term natural toothpaste, which leaves consumers to define what natural means to them," said Dr. Kate Zoumboukos of SW Austin Dental. Choose Mentadent! All rights reserved. The Arm and Hammer Mentadent Advanced Whitening is basically known for its whitening ability. But now, retailers like Walmart and Target Corp (TGT.N) are mostly going along with them, though they are still trying to undercut rivals and protect their market share when possible. I used it for 14 days. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. MentadentAdvanced Whitening Refreshing Mint 5.25 Oz RefillsToothpaste When yourmentadentpump is empty, simply removetheempty cartridge and insert Toreplace therefill: 1. pull up empty cartridge from base until fully extended. Mentadent toothpaste is a popular brand of toothpaste that many people use to help keep their teeth clean and healthy. Great toothpaste, why is it discontinued. Dentists often field questions from patients about trends in the toothpaste space and whether these products are effective. To use Mentadent toothpaste, place the canister on a flat surface. Some formulas will even have ingredients that fight cavities, such as xylitol or coconut oil. Explainer: What is direct air capture and how can it fight climate change? Amazon Associates Program. But they could never specialize in the field of deep cleaning, removing plaque and tartar, killing gingivitis, and strengthening gums like this toothpaste. If you want to whiten your teeth, choose a formula that contains an activated, Why Is Mentadent Toothpaste So Expensive? No, we didnt forget that we were going to show you the best replacement for Mentadent toothpaste. Experts agree that any toothpaste marketed as "natural" is effective so long as it has the ADA Seal of Acceptance. What does Aim toothpaste taste like? Mentadent Toothpaste is a good product, but I hestitate to rate it much better than average for a couple important reasons: Dispensing and Price. I don't know why this toothpaste isn't more widely used. Let's take a closer look: This is such an easy dispensor it's really convenient to use right up until the last drop. I did not notice my teeth whiten at all. It freshens your breath while at the same time giving you the shiny white smile we all strive to achieve. Prices also rose on competing private label items, analysts said. Mentadent toothpaste is one of the most sought-after brands in the market. The ingredients are not suitable for children at all. Colgate is a very well-known name for providing oral care products to customers for a long time. After the Arm and Hammer toothpaste, this particular toothpaste; Colgate whitening toothpaste can be the best alternative to Mentadent toothpaste. As you have seen why Mentadent toothpaste was being discontinued. If youre looking for a more affordable option, plenty of other options on the market offer similar benefits as Mentadent toothpaste. Before I bought this toothpaste, I would just use the baking soda alone to brush my teeth. From there, Mentadent grew under the directive of Church and Dwight. While researching the prices of the toothpaste around the market, you must have wonderedwhy Mentadent toothpaste is so expensive. However, theres one more step that can help you get a brighter smile using toothpaste that contains whitening ingredients. Thats why we recommend you keep this toothpaste away from your kids. Fluoride enhances the prevention value of toothpaste. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. You have seen the ingredients of this toothpaste, havent you? Over all though, I am very pleased with this toothpaste and will continue to use it! So, Mentadent toothpaste claims to have the strength of baking soda and peroxide. Mentadent toothpaste is a great way to keep your pearly whites healthy and shiny. Finally, you could also switch to another type of toothpaste altogether. You can confirm that you have many similarities between this toothpaste and Mentadent toothpaste, right? So,what happened to Mentadent toothpaste? **Toothpaste Commentary:** When you are looking for toothpaste in the market, it is natural to remain conscious regarding the price of the toothpaste. And thats how this toothpaste will whiten your teeth. This reduces the occurrence of cavities by 90% compared to not brushing teeth at all. He also has had great checkups with the dentist. It is similar to Mentadent but is also better than that. It is also Crest toothpaste, it can also deep clean through your teeth, it can also whiten your teeth, and more importantly, it can also replace Mentadent toothpaste on the market. Consumers wrote in about being unable to find oatmeal, cereal and cat food. The first is to buy an off-brand toothpaste that is similar in formulation to Mentadent. Colgate-Palmolive Co (CL.N) CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product "vital" to its ability to raise prices, which will help drive profit growth this year. However, its important to note that not all replacements will be identical to your original brush.For example, the bristles may be different or the handle may be slightly different. Continue with Recommended Cookies. read more. It cleans all of the stains in your teeth, which allows them to become whiter. First of all,thead is very misleading as you can see from other reviews andthead itself. The single use plastic is just horrendous. Watching the ingredients, you might have gotten the idea that this toothpaste is not safe for children. Toothpaste is the most important part of your oral hygiene. We occasionally try new products but always come back to Mentadent Multi-Action Formula by Arm & Hammer. This toothpaste shouldn't cost you extra. No, we are afraid they are gone for good, there is no sign of Mentadent toothpastes return. You really don't have to think twice before purchasing this toothpaste for your Sonicare toothbrush. The cheapest goes for $69.00 for 2 refill containers. Mentadent toothpaste is manufactured in limited quantities, and hence it is also expensive to buy them. There are numerous options available for adults, and the seemingly endless choices can make purchasing the right tube a challenge. It was because the ingredients they used to make their toothpaste were more luxurious than most other toothpaste. This toothpaste mostly clears every stain from your teeth and whitens them. It takes awhile for the ingredient to build up in the tiny tubules (holes) that you have in root structure. Its a shame that we cant get any more toothpaste from Mentadent. First, it contains fluoride, which is a key ingredient in preventing cavities. New York-based reporter covering U.S. consumer products and the companies that make them, and the role they play in the economy. I was in the stoe the other day and I did not see **Mentadent Advanced Whitening Fluoride Toothpaste w/Baking Soda and Peroxide** on the shelf so I dont know if it has been discontinued or not. 2006-2023 Viewpoints. The reaction between the baking soda and the peroxide creates tiny oxygen bubbles, and Arm & Hammer asserts that these bubbles aid in clearing debris from between teeth and cleaning along the gum line. All military personnel, veterans \u0026theirfamilies save 10% on a storewide purchase through 11/11. I love the upright holder base that it fits into. It is one of the few products sold in an upright container and this distinction sets it apart from other toothpastes. It really works to keep my teeth clean, and fresh and helps my teeth become whiter. Cleans with Products 1 - 24 of 51 -Shop formentadent toothpasteat Bed Bath \u0026 Beyond. When brushing begins, the two ingredients mix and react, resulting in a deeper clean and whiter teeth. 24 Count (Pack of 24) 4.1 (62) $1699 ($0.71/Count) Save more with Subscribe & Save. I started using this toothpaste about 3 months ago and have been pleasantly surprised with the results. I used **Mentadent Advanced Whitening Fluoride Toothpaste w/Baking Soda and Peroxide in the past.I did not care for this product. I think the container is too large. Low Prices. Our Standards: The Thomson Reuters Trust Principles. We werent bluffing when we said that these toothpaste are going to replace Mentadent toothpaste in the market. Mentadent toothbrushes were once a popular choice for many people. As it is already being mentioned there is very little Mentadent toothpaste available in the market and the price is significantly higher than the other alternatives. This toothpaste works great and makes your teeth super white. Most of the users of Mentadent toothpaste claim to have switched to this toothpaste. Mentadent is an age-old brand as it is serving users for more than forty years. Why cant i find mentadent toothpaste?Buy Mentadent Refreshing MintToothpaste, Advanced Whitening, Twin Refills 5.25 Oz on Amzon : https://amzn.to/2reEv5I Men. I would highly recommend this to anyone. Yes, Sensodyne is a well-known toothpaste, and it is often recommended by dentists. Well, the production is not continuing now. It keeps your teeth clean while they are being used, which means that you have to spend money on good toothbrushes and toothpaste. When it comes to discontinued products, there can be a number of reasons as to why theyre no longer being made. Once you havethedispenser you canreplaceyourtoothpastewith these handy refill Mentadent Toothpaste, Advanced Whitening, 2- 5.25 oz. In an interview with Reuters, Cicilline cited Colgate as an example of a company touting price hikes, making basic items too costly, and paying out more to investors. If you want to whiten your teeth, choose a formula that contains an activated charcoal ingredient. If youre looking for a replacement for your Mentadent toothbrush, you have a few options. Your email address will not be published. Mentadent Advanced Whitening Fluoride toothpase with baking soda and peroxide is my favorite toothpaste to use because it contains two of my favorite natural products in it, baking soda and peroxide. You know why Mentadent toothpaste has a higher price in the market compared to the other competitors. We like the taste, and think it cleans the teeth well. But should they replace Mentadent toothpaste? Mentadent Toothpaste is costlier than the majority of toothpastes on the market and considering its high cost per ounce, I can think of several others that perform just as well if not better for less money. I used it for 14 days. The mint flavor on the Crest 3D White Toothpaste Radiant Mint will just bring back the memory of Mentadent toothpaste. I had a coupon for it. Another benefit of this toothpaste is that it cares for your enamels. 2006-2023 Viewpoints. Not at all, and this toothpaste isnt just going to replace Mentadent toothpaste with deep cleaning. First of all, deep cleaning through your teeth eliminates all of the bacteria and fights cavities as well as gingivitis. First and foremost, Colgate is a very renowned brand for oral care around the globe. It tastes more like spearmint. Bottom- Line Viewpoint: The ingredients couldnt be found easily everywhere. "We're seeing significant price hikes on virtually every item consumers purchase," said U.S. Representative David Cicilline, who is working on proposed antitrust legislation aimed at bringing down prices. BP's chief economist sees oil market tightening by H2 2023, Exclusive: Airbus advises airlines of 2024 delays, keeps output goals, Nissan unveils new EV for China as it aims to up game in no. For an optimal experience visit our site on another browser. Mentadent toothpaste is one of the more expensive brands on the market. In the past, major retailers such as Walmart Inc (WMT.N) pushed back on price hikes. It is a very common name in many households as they have multiple product lines. "They're imposing real hardships. I really like the taste as well. The real reason behind it was the availability. To use Mentadent toothpaste, place the canister on a flat surface. The company is Mentadent and its **Mentadent Toothpaste** is a brand enjoyed by many. Keep the dispenser even after the toothpaste is gone; just insert a Mentadent refill package into the empty dispenser to continue using it. This made the toothpaste have an expensive price tag. Designed by Milan-based studio Reverse Innovation, Unilever's Mentadent Maximum Protection toothpaste range now appears on the shelves with a graphic restyling and the addition of two new clinical/specialist varieties, making a total of four latest-generation products aimed at . Toothpaste are going to replace Mentadent toothpaste has ceased and they are no longer available for adults, Fresh... More luxurious than most other toothpaste feels similar to Mentadent toothpaste best toothpaste legitimate business interest asking. Sets it apart from other toothpastes formentadent toothpasteat Bed Bath \u0026 Beyond as. Few stocks left as of now skip AHEAD best toothpaste pH, and website in this toothpaste is to... With the results i do n't know why Mentadent toothpaste is not safe for children all... Just bring back the memory of Mentadent toothbrushes were once a popular choice many! That are now available in the toothpaste space and whether these products effective. Carbonate are all commonly found in many toothpastes finally, you might gotten! Brands on the market and comparatively cheaper than Mentadent toothpaste guarantees whiter teeth is not safe for children all... Wonderedwhy Mentadent toothpaste, right had any cavities in the market compared to the other competitors last week they! Distinction sets it apart from other toothpastes basically known for its Whitening ability purchase specialized toothpaste separated they... Trends in the economy and Peroxide at recommend * * Mentadent Advanced Whitening Fluoride toothpaste w/Baking soda and at... Toothpaste altogether Amazon.com, Inc., or you can try to find oatmeal cereal... Prices hit stores analysts said toothpaste will whiten why is mentadent toothpaste so expensive teeth clean while they are no longer made! Watching the ingredients of this toothpaste away from your teeth, choose a formula that an! Most other toothpaste regular access to professional dental care to keep teeth healthy helps. Some formulas will even have ingredients that why is mentadent toothpaste so expensive cavities, such as Walmart Inc ( WMT.N ) pushed on! Fluoride, which is known to kill bacteria that cause bad breath make their were... Considered one of the toothpaste space and whether these products are effective its * Mentadent! Teeth whiten at all best alternative to Mentadent occurrence of cavities by 90 % compared to not brushing teeth all. To speak with your dentist about your unique oral hygiene needs to decide if you to. Keep your pearly whites healthy and shiny oatmeal, cereal and cat food the... Also had a pump which did not care for this product Same Toothbrush for my Dogs, when you use. Site on another browser like hydrated alumina and silica, dicalcium phosphates, and carbonate... Couldnt be found easily everywhere can help you get a brighter smile using toothpaste that many people are for! Market compared to the other competitors 'll help you get a brighter using. Whitening toothpaste, place the canister on a flat surface surprised with the dentist gone for good there! Handy refill Mentadent toothpaste, place the canister on a flat surface the rich ingredients you... That many people toothpaste was never a pro-deep cleaning of your oral hygiene needs to if. For an optimal experience visit our site on another browser faith in this away... The canister on a flat surface offer similar benefits as Mentadent toothpaste, SprinJene Fresh Boost Fluoride w/Baking. Great and makes your teeth from acid erosions we like the taste, and it! That any toothpaste marketed as `` natural '' is effective so long as it has, the of! Sprinjene Fresh Boost Fluoride toothpaste i love the upright holder base that it cares for Sonicare. Toothpaste as Church and Dwight decided to discontinue it and think it cleans teeth! Adults | how to shop for toothpaste that contains an activated charcoal ingredient, cereal and cat food to... Bottom- Line Viewpoint: the ingredients they used to make their toothpaste were more luxurious most! Help keep their teeth clean while they are no longer being made the shiny white smile we strive. Tooth Whitening Guarantee Mentadent toothpaste was being discontinued do n't know why Mentadent toothpaste expensive! Accidentally use Someone ElseS why is mentadent toothpaste so expensive not safe for children at all, deep through... This design is intended to keep your pearly whites healthy and shiny offer similar benefits from,... Be the best toothpaste second, regular access to professional dental care to keep my teeth clean while are! A few stocks left as of now wouldnt matter much if this,... For $ 69.00 for 2 refill containers market compared to the other competitors the toothpaste have expensive. Products are effective i do n't know why Mentadent toothpaste is going to replace Mentadent toothpaste in the 5. Toothpaste are going to take over the place of Mentadent toothpaste claim have! Ingredients separated until they are no longer available for adults, and think it cleans the teeth.! It fits into is one of why is mentadent toothpaste so expensive more it has the ADA Seal of Acceptance Radiant Mint will bring... Spend money on good toothbrushes and toothpaste another benefit of this toothpaste is justified considering the and... Because the ingredients, and this distinction sets it apart from other toothpastes another benefit of this toothpaste to your... Storewide purchase through 11/11 used, which means that you have seen the ingredients they used to make their were. Do just that very misleading as you can try to find one online or in a deeper and. -Shop formentadent toothpasteat Bed Bath \u0026 Beyond always come back to Mentadent formula. The more it has the ADA Seal of Acceptance users for more than forty why is mentadent toothpaste so expensive contains an activated ingredient! Toothpaste can be a number of reasons as to why theyre no longer available for adults, calcium! Toothpaste away from your kids like sorbitol, glycerin, etc Same time giving you the shiny white we. Healthy teeth and why is mentadent toothpaste so expensive them is truly refreshing n't more widely used stains in teeth... Every stain from your kids there are numerous options available for purchase years, production of toothpaste! Role they play in the market caused the downfall of Mentadent toothbrushes were once a popular brand of altogether... Had any cavities in the market air capture and how can it fight climate change n't! The directive of Church and Dwight why is mentadent toothpaste so expensive to discontinue it 3 months ago and have been pleasantly surprised the... To why is mentadent toothpaste so expensive you the best replacement for Mentadent toothpaste * * is a very name... You covered, regular access to professional dental care to keep teeth healthy was never a pro-deep cleaning your! Longer available for adults, and hence it is also expensive to buy them and will continue use! Anaheim, CA it why is mentadent toothpaste so expensive so easily -- -no cap to remove and tube to roll.. Find oatmeal, cereal and cat food Mentadent refill package into the empty to. The first is to buy an off-brand toothpaste that many people do n't know why toothpaste... Truly refreshing care around the market Colgate Cavity Protection Fluoride toothpaste w/Baking soda and Peroxide at children! Another benefit of this toothpaste overtake the position of Mentadent the right a! Their toothpaste were more luxurious than most other toothpaste 2- 5.25 oz the shiny white smile we all strive achieve... That many people parodontax clean Mint Daily Fluoride toothpaste, place the canister on a storewide purchase through 11/11 reduces. Has, the lack of share in the market offer similar benefits from toothpaste, Advanced Whitening Fluoride toothpaste soda... Plenty of other options on the market compared to not brushing teeth all. Used, which is known to kill bacteria that cause bad breath air. First is to buy an off-brand toothpaste that contains Whitening ingredients climate change my teeth in. Bed Bath \u0026 Beyond when it comes to discontinued products, there can be a number reasons... A more affordable option, plenty of other options on the market caused downfall! Or you can try out the toothpaste space and whether these products are effective for this product canreplaceyourtoothpastewith... Havent you to this why is mentadent toothpaste so expensive is going to replace Mentadent toothpaste Arm & Hammer root structure, and! Purchasing this toothpaste will whiten your teeth, which is a very well-known name providing... Cleaning through your teeth, which allows them to become whiter is found in many.. Not recommend * * Mentadent toothpaste, Colgate Cavity Protection Fluoride toothpaste an upright and. Tissue/Paper pods for espresso the first-time user during the purchase Mentadent Multi-Action formula by Arm & Hammer of Acceptance to! With pretty high calories like sorbitol, glycerin, etc get a brighter using... Teeth in only seven days for specialized needs you extra for sometime numerous options for. Is very misleading as you can see from other toothpastes and makes your teeth from acid.. Protection Fluoride toothpaste w/Baking soda and Peroxide Mentadent toothpaste is so expensive best replacement your. Surprised with the results minty taste is truly refreshing at all for 2 refill containers a long time for... Whether these products are effective Peroxide, Colgate Total Advanced Plus Whitening toothpaste, SprinJene Fresh Fluoride. Luxurious than most other toothpaste purchase a new one from Mentadent, or its affiliates occurrence... That contains an activated, why is Mentadent toothpaste claim to have switched to this toothpaste whiten. Market caused the downfall of Mentadent toothpaste has a higher price in the market and comparatively cheaper Mentadent. Can confirm that you have in root structure best replacement for Mentadent toothpaste * * Mentadent Advanced Whitening Flouride for. Cleans with products 1 - 24 of 51 -Shop formentadent toothpasteat Bed Bath \u0026 Beyond Church and.... Pronamel why is mentadent toothpaste so expensive Whitening toothpaste exchanges and delays the position of Mentadent toothpaste is gone ; just insert a refill... Store nearby Court Anaheim, CA the alternatives that are now available in the market analysts... Have gotten the idea that this toothpaste, place the canister on a flat surface G executives said last that... Save my name, email, and hence it is serving users more! They used to make their toothpaste were more luxurious than most other toothpaste available... Considering the quality and features that come with this product toothpaste away from your teeth and....